When you are preparing the print marketing materials for you listings are you in a hurry to just get it done? Or do you create a marketing piece that leaves a lasting impression about your dedication to your career? Creating the right marketing materials for your business today can leave a lasting impression tomorrow!
Do you notice the background image is a washed out picture of the actual house the agent listed? Each item was strategicly placed to draw your eyes to the most important parts of the flyer. The fonts and color scheme are chosen with the idea of conveying the message that this is a “luxury” listing despite what the price is saying. The blank space on this flyer is where the agent phone number is placed in large print so there is no confusion about who to call. This flyer is a custom creation and tells the client and potential clients that you care about your listings and by extension your sellers. The next time you are creating your marketing materials, decide what message you are sending.
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