One of the services my team of real estate virtual assistants handles on a routine basis is hyper-local blogging. Blogging is something that I think every agent or broker should do, but not everyone likes to write. So we handle it for them, and we do our best to provide them with hyper-local content when we do so.
In the past few years hyper-local has become an industry buzzword, but the reason it’s not going anywhere is because hyper-local is best when it comes to your blog. And creating a great blog is just great marketing.
If blogging is a challenge for you, and trust me that with some towns hyper-local content can be a bear to create, you’ll appreciate the list below. These 11 ideas for hyper-local content can give you a great jumping-off point for your own hyper-local blog.
By taking these ideas and expanding on them (think series of articles in some cases), your new hyper-local blog can be the go to source for your local community. It demonstrates your obvious love of the community and knowledge of the area as well. It moves you beyond generic real estate-type posts that most agents do and into the local area expert you have been trying to become known for. It will also build good will for you with local businesses, schools, and service providers which can easily translate into repeat referrals to your business.
Remember that the purpose of blogging is not only to demonstrate your knowledge, but also to help you grow your business, so this is a great way to accomplish that goal.
If you would like some help getting your hyper-local blog started or if you just need help formulating a strategy, be sure to contact us! We are always happy to help!
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