Most real estate agents are on social networks such as Twitter, Facebook, LinkedIn, and Pinterest, but some do it better than others. It leaves the rest asking what they need to do to get the level of engagement these other agents are receiving. With that in mind I have created a cheat sheet for social media for real estate that will help those feeling a little bit lost.
- First know your numbers. It can be difficult to know if what you are doing on social media is seeing any results if you don’t take a look at your starting point. This means knowing how many likes you currently have on Facebook, knowing your engagement rate, how many followers you have on twitter, and how many RTs you average per month or week as well as mentions, etc. Do a quick check to see where you are at on all your networks and create a baseline before you form your plan. That means you document it all. Use a spreadsheet, Google Drive, or any other method you choose, but get your baseline documented. As with anything, you have to know and track your numbers.
- Create a content plan. You need to know what you will be sharing and how often. I’m not talking about the random updates about showings or what you had for lunch, but the content that creates value. Determine where your sources for information will be and how often you will share that information, then bookmark those websites so that you can access them quickly. Also make sure you plan for sharing listings on your social networks intermittently, but for the most part you need to establish yourself as the local expert that provides great information. And by the way, that great and helpful information should also include your blog posts.
- Pick 1 day a week to schedule in all of your posts. As you share your blog posts, add them to a spreadsheet or to Evernote so that you have the links handy for re-sharing the articles at a later date. Make sure you allow an hour or two depending on how long it takes you to to schedule these in.
- Give what I like to call real-time updates daily, just 1 or 2 about what you are up to so that it will help you to create engagement. People like to know that you are a person and not just an automated feed of listings and closings. This only takes a couple of minutes and can easily be done on the run from your phone!
- Share your successes! People like to be around happy people, so share pictures of your clients at the closing, any community events you are a part of, and any charity events that you co-sponsor.
The biggest part of your social presence is being present and sharing helpful information. If you can do that without hovering all day on the social networks then you can create a feeling of always on while you are out working on your business. And if you don’t have the time to curate all the content you want to share and just prefer to delegate it out to someone else, be sure to schedule a meeting with us to determine which of our social media packages is right for you!
Looking for more great tips on social media? Be sure to check out these great sites!
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