Building a powerful network is an integral part of your business. It may seem daunting to do this online, however it is possible when you put a bit of yourself into the effort. It’s not about how many followers you have, or about the number of people that “like” your page. It’s about connecting and interacting with those in your network. It’s about learning who you’re speaking with.
A perfect example of this is a tweet I sent out today via Hootsuite. I was looking for real estate agents in my network to work with an investor I am already working with. We have several properties that are either under contract or well on their way to being under contract and are now looking for real estate agents to assist us in selling these homes. There’s more involved, of course, but that was the general idea. Immediately after I sent out that tweet someone started following me on Twitter.
Now, this agent may be a great agent — might even be the best in the area for all I know — the problem is that they could also be the worst and I would have no way of knowing. I hadn’t seen one tweet from them prior to today. I know nothing about them as a person. All I got was a mention asking me if I know of anyone looking to buy or sell. This is the equivalent of putting a bullhorn in my ear and screaming, “I want to list those homes you’re going to be finding agents for! Pick me!”
Maybe I’m just off in my perceptions, but every bit of business I’ve gotten online has been after I became part of someone’s network. After they had time to learn more about me as a person and about my business philosophies.
Needless to say, when I work tirelessly to build a solid network I am not going to turn business over to someone when I have no idea what approach they take to listing and selling homes. I’m not going to put my clients in the hands of an unknown. I value the relationships I have built, the network I am building, and the opinions of those
I am lucky enough to associate myself with too much to just cross my fingers and hope for the best. The power of building that network is that the people I have built a solid relationship with are now in the position to get quite a bit of business each month. So if you’re looking to build a network like the one I am building, here are a few pointers to help you out!
- There is nothing wrong with sending out posts or tweets about what you do. However, when you do nothing but broadcast, people are not going to be interested.
- You have to interact with people. It doesn’t matter if it’s business or personal, but you have to join or create a conversation. This is how you build strong online networks.
- Share information you find interesting with others. I’m not saying to tweet or link every article you read and like, but share some of what you’re reading so others can see what interests you.
- It’s ok to tweet personal information, but not continuously. A network is not built solely on updates on what you had for dinner or that you bought that new puppy. You can include some of this, but don’t make it a daily log of your daily life.
- Don’t just retweet or post links. Mix it up some. If you don’t you’re just broadcasting.
Hopefully that gives you some place to start in making that online network work for you. I don’t profess to be an expert. Far from an expert on social media if the truth be known, but rather a diligent student that is constantly working on improving what I do.
How do you rate yourself in online networking? Are you joining the conversation or just broadcasting? Share your tips below!
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