So everywhere we go online today we hear about our “ideal client” and that’s a good thing, but how do you get to the point when you know who your ideal client is? Maybe you’re a new agent just starting out and any client sounds fantastic.
People keep telling you to qualify a lead, but heck if they say they are ready to buy, then what’s the big deal? Right? WRONG!! Don’t get sucked in by the buyer that wants to look at 50 homes just because he can. That kind of buyer is just like the ex you have that just wouldn’t commit. Yep. They have commitment issues. However, to solidify my point let’s just move on, shall we?
To identify your ideal client you have to look deep inside yourself to know what it is you are looking for. You no longer have someone standing over your shoulder telling you the customer is always right, because folks… they just aren’t. Or at least not always right for you. You need to consider who you really enjoy working with. Did you like the guy that was always playing pranks on you and making you out to be an idiot? Or do you like working with someone that is strictly business and wants no personal connection after the deal is done?
Decide the type of personality you want to work with and in my next post we’ll dig a little deeper. Until then… make it a great week!
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