I don’t normally call anyone out in my blog like I’ve seen a lot of people do, but I saw a profile this week that was one HUGE no-no for anyone to do, but as a REALTOR it’s even worse in my eyes. So this week’s blog post is going to be about what you should not EVER do on Pinterest.
Pinterest no-no number 1: Do not ever, and I mean EVER, pin images from a site and then change the URL so they all point to a landing page on your site. Not only is it spammy, but it’s also illegal. It violates copyright laws. Yes, I saw this in bulk. This agent had at least 1,000 images put up on his “Idea” boards and when you tried to go to the original source to see more, well, every last image led to a landing page on his site. So what would happen if the owners of that content decided to sue him? Well, in a case that happened just not long ago Getty Images sued the offender and won. You can read the blog post by the company that had used the image for their client to learn more, but you get the idea. Using someone else’s content for your own purposes is not right.
Pinterest no-no number 2: Do not make every board on your Pinterest account just about your listings. Yeah, I’ve seen that too. And if that is ALL you are doing you’re not going to get a ton of re-pins unless it’s from your agent friends. So what’s a savvy agent to do? First of all, take a look at the awesomely amazing boards created by The Corcoran Group over on Pinterest. They have neighborhood boards, food boards, and many others, but always fun and innovative and certainly pin-worthy! They have taken their listings and group them in the neighborhood boards, they have taken their app and created a board for that, and created a food spotting board highlighting some of the places they like to eat while out and about in New York. Wouldn’t your followers like to get some great foody shots from your town too? The Corcoran Group does Pinterest right!
Pinterest no-no number 3: Don’t set and forget your Pinterest profile. Pinterest is growing and growing and GROWING. With the vast majority of Pinterest being users I want you to consider a few things. The first thing is that the vast majority of users are women. So, when your home buyers go out looking and Mr. and Mrs. Smith look at 123 Main Street who makes the final decision?
“Oh honey, I just love this house!! I know it’s a little more than we wanted to spend, but just look at this feature and that and the kids will LOVE that huge backyard,” says Mrs. Smith to Mr. Smith. What happens? Mr. Smith gives the little lady what she wants because lets face it, in most homes it’s the women that are there tending hearth and home. Mrs. Smith makes the decision, and on it goes. Don’t believe me? Go watch Big Fat Greek Wedding again. I’m telling you it’s the truth!
And one more thing to consider when for our last no-no. Single women are tired of waiting to get married to buy a home and are buying it on their own, much more than men. And since Pinterest is mostly made up of women, you got it. They are on there looking for great home decorating ideas, the layout of a perfect kitchen, and for better ways to use the space they want to purchase.
Added to that, Pinterest is a social network. So get social!! You need to keep up with your profile.
If you’re interested, I have a myriad of boards over on my Pinterest account and would love to have you join me there! Is mine the perfect example? Absolutely not, but I do try to keep it interesting, share information I think will help out my REALTOR friends, and like everyone else I pin stuff I like for me, my kids, and things that just catch my eye. Happy pinning everyone!
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