Growing your business, any business, can be hard if you are a one man show, but growing a real estate business when you’re doing that is more difficult than most. You have appointments, and marketing, and leads, and buyer calls, as well as the required paperwork for you state and your office. You don’t get an assistant like you do with most professional occupations unless you hire and pay for one yourself. So this week, I wanted to give you 5 tips to help those of you that are a one man real estate business out!
Time blocking is one of the best ways I have found to help you get more efficient and grow your business. When you schedule it, it happens. When you fill that time with appointments or lead follow up, you won’t allow other things to creep in and steal that time. And by blocking off set times for things to happen in your business, you are able to get more done.
Group your activites when possible. I know it’s not always possible to input all your listings at one time, but if you have 2 listings that need input in the MLS it’s more efficient to sit down and get it done at one time. The same can be said for writing CMAs, calling to get signs or photographs ordered. When you group like activites it saves you time.
Pick up the phone. That means make calls, and answer them! I can’t tell you how many times I have called an agent and they don’t answer the phone. And I don’t mean I tried once, I tried multiple times at different times because I was to schedule appointments for my agents. That means follow up on your leads. If you don’t follow up on your leads someone else will, and then they’ll get the listing appointment or showing appointment instead of you. That means call your sphere of influence and past clients. If you don’t stay in touch, if you don’t stay top of mind, then you will lose business.
Delegate or outsource to an assistant or virtual assistant. At some point, you run out of hours in the day. That is reality. We all get 24 hours and we can use our time as wisely as possible, but at some point there is still too much to do. At that point you need to start delegating. It can be a single listing or closing, it can be managing your database or doing a direct mail campaign, but getting help when you start getting overwhelmed is essential to growing your real estate business. The cost of not getting help is poor client care, hit and miss marketing, and the dreaded feast or famine cycle that will leave you with highs and lows in your business.
Use both online and offline marketing. You need to use both, and it needs to be a cohesive brand, and it needs to be consistent. If you only do 4 mailings a year it does not create awareness or lead to sales. If you only send out the occasional email or make the occasional phone call, then chances are that you are going to find out you missed out on a listing or a buyer sale from someone you already know. And when that happens, it stinks. So creating consistent marketing both online and offline will help you to get more sales.
These are just 5 of the tips I give my clients and prospective clients for growing their real estate business, and they work. If you’d like more great tips for growing your real estate business, sign up for my e-zine that is sent out weekly, and read the blog. There are always fresh tips and helpful info to help each of you!
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