Two great things happened this past week that I had to share with you. They aren’t anything special, but when I combine them they are. The first thing was I spoke with a new potential client that was ready to get a virtual assistant. He said to me that he has so many people, such as the title company and appraisers and such, calling him that he has not had time to make his prospecting calls. He needs a transaction coordinator essentially. Of course, it’s something I will take care of for him. When he makes those calls then his business will grow.
The second thing that happened was a great article I read over at the Inman Next website. The article essentially said to disregard Klout and Empire Avenue, which I had decided long ago. It also said agents need to be known as the person in their area to go to for the real estate scoop, for where to live, where to play, and much more. Essentially, when on Twitter or Facebook you want to be known as the expert in your area.
So how do these two things relate? Well, I’ll tell you. My new client found me because he knew that I am familiar with the business model he follows. It didn’t matter that my Klout score might not be as good as someone else’s is. It matters that I know what I know and I do what I do every day. In other words, I was the expert he needed to fulfill his needs. The same way you know what you know and do what you do every day.
Being known as the expert is so much more important than any score a computer will ever generate about everything you do. So go out and do your thing, do it well, and make sure you don’t forget the most important part. The knowledge and skills you have. That’s what will earn you the most referrals, the most new clients, the most closings, and the most new listings.
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