I read an article on Realty Times that really caught my attention, because it is such a useful item for agents. In the article the author suggests that instead of running off to find your next listing you make sure to pay close attention to your sellers in the first 2 weeks. By doing what the author suggests you are setting yourself and your sellers up for success.
The only thing that concerned me in this article is that if you are extremely attentive in the first 2 weeks and then the sellers only hear from you periodically they may feel you have deserted them. I would suggest that in your first 2 weeks of being so attentive you do some of the things I suggest in my previous post, Tips from the Desk of a REVA, to keep up the feeling of being on top of everything at all times. By doing something as simple as pre-printing those client communication letters you will give the appearance of spending more time on the listing than you really are.
Another thought is that in today’s real estate market, which is overloaded with short sales and deals, buyers are taking their time. They are spending more time hunting, which means more time you have to spend marketing. Two weeks is just the starting gate for a 6 month listing.
As important as it is to start off great, I also think it is equally important to finish great. I would hate to have my past clients say, “That Serita Diana started off really great when we first hired her, but after the first couple of weeks we never heard from her!” There is no time constraint for great customer service, and there is no substitute. I’m sure your clients would wholeheartedly agree!
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