Planning for 2018: What Kind of Action Will You Take To Generate More Business?
Before you can take action in your business you have to develop a sound business plan for the coming year. If you don’t develop the business plan you are taking a trip with no map. Our business planning workbook will help you to evaluate what you have already done, what worked, what didn’t, and what needs to change. After you have done all of that, then you can make your business plan for the new year.
Start by evaluating what you did.
How much money did you make, what marketing did you utilize that worked? What didn’t work? How many contacts did you make to get one lead and how many leads did you work to get one listing or a buyer under contract? Those are just some basic numbers you need to know.
After you’ve looked at the numbers, you need to dig into your marketing. You need to determine what marketing worked, what didn’t, and what you can do better or differently to attract the clients you want to work with. You also need to set a marketing budget. Now is the time to do that. Set a budget for the year, define what marketing you will do, and think about doing some split testing of new ideas to see what is working so you can refine as you go.
Settling for average is not enough if you want an above average business.
Do you really want to be at the same level of every other agent in your market or do you want to do more? Being an average agent isn’t enough. If you want to grow your business you have to raise the level of service you are giving and what your clients are expecting. It’s the only way you can truly reach the level you want and need in your business. What will you do that really sets a higher standard for working with a real estate agent? Remember, today’s buyers and sellers are savvy and they are going to expect something better if you want them to work with you.
Growing your business to higher levels means taking massive action.
It means you have to be willing to do what you haven’t before. It means you have to increase what worked and decrease what doesn’t work. That means you have to evaluate your business and start planning for next year. Remember, what you do now can take 60-90 days to see results. So what massive action will you take in 2018? Let’s start by examining 2017.
What would you do if YOU COULD NOT FAIL?
That is a question I have the most fun answering. I start by thinking big and then multiply that by 2 or 3. I don’t always hit that number, but I do always improve. Now I always set the goals high. For me, it’s about removing doubts, fears, or boundaries. Removing your own obstacles, whatever they may be, will allow you to go farther in your business than you thought possible. So what does that look like for you? For me, it was reaching 6 figures in my business. How will you go bigger in your business? Remember, this isn’t a logical number. If you aim for logic that means adding one or two deals over the course of a month or two. I want you to shoot really big so you will stretch yourself to reach this number.
Are you all in?
Are you really committed to growing your business? Then don’t under promise then over deliver. That one is one of the trite sayings in the business world that is not only overused but shouldn’t really be used at all. Promise your clients the moon then give it to them and they will send business your way. Position yourself in such a way they won’t want to work with anyone else.
Being all in also means devoting your time and attention to your business. It means setting aside the time you need to work in your business and on your business. You have to eliminate the distractions and get serious. You have to give focus to the business. It’s the only way it will work.
Are you planning your marketing?
A big part of reaching your numbers is planning out your marketing and I believe that needs to be a part of any solid business plan. You need to plan out your marketing streams and your marketing budget too. If you don’t plan for your marketing, you won’t market and you won’t reach your goals.
Do you have someone to hold you accountable?
One of the main reasons business owners don’t stick to their business plan is because they don’t find someone to hold them accountable. As a real estate agent, you own your own business and are accustomed to only being accountable to yourself in terms of what you are doing to generate more business, but finding an accountability partner will hold your feet to the fire. This does not have to be another agent, though it can be, but can include a spouse, child, friend, or another business owner you have a good relationship with that will see through any excuses or reasons you have for not doing that tasks you set out to do. Having someone to do this business plan with you, to hold you accountable is a huge benefit to you both.
If you are ready to take massive action to create a business that will support you in 2018 sign up to receive our free 2018 Real Estate Business Planner. We cover last year’s recap, goals for this year, what worked for you in marketing and what didn’t, and help you to create a workable plan that will jump start you in the new year.
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