Are you still writing the same enthusiastic listing descriptions as when you first started in the business, or are they starting to look a little stale? Below are some tips to make your descriptions more effective.
1. Pull out a thesaurus. Don’t write beautiful and gorgeous for every listing you take. They are not all beautiful and gorgeous. If you think they are, use different words for the same meaning to break up the monotony of your text.
2. Make sure you are listing some of the best features into the description as teasers, but leave some room for imagination. You don’t want to give it all away. If you do, the buyers have no reason to contact you.
3. Be creative when describing a home, but also be truthful. If a living room is small, use cozy. If the windows are older, just comment on how much light they let in. No need to stress the negatives. The buyers will do enough of that when deciding on the offer they will make.
4. Proofread, proofread, proofread. Nothing shows a lack of professionalism or lack of effort more than misspelled words. Start at the bottom and read it right to left, bottom to top. When proofreading it helps if the words are out of order. If you read in the normal manner then you will usually see only what you expect to see, not the errors.
Hopefully these tips will help to spice up your listing descriptions to entice more buyers.
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