When you are marketing your real estate business, one of the most important things you can do is make sure you proof everything you are doing. This means double checking everything on your direct mail, newsletters, postcards, and flyers. Why do I say this? Well, I had an interesting conversation with one of my agents this week about that very topic. The story went something like this:
“I have a funny story to tell you if you have a moment.” I, of course, responded that I had time because I knew there was a point here. “I had a ton of leads coming in all weekend long and even though I have that squeeze page set up, I don’t normally get that many leads. I have been getting at least 6 leads a day and I have 3 appointments from them.” I said, “That’s fantastic! Where did they all come from?”
Suzy says to me, “One of my competitors did a mailing in a neighborhood that I regularly mail out to and it led to a home valuation page called www.sebringvalues.com (I am, of course, changing the agent and website name for obvious reasons) but the site was down. So when the people put that into Google for a search MY site came up. So all of those people went to my website and contacted me instead of the other agent. I know that mailing cost him at least $800, but because the site was down I got all the business from it.”
That is the short paraphrased version of the story, but you see my point. Agent X didn’t make sure before the mailing went out that the link worked. Now he is out over $800 for a mailing and very likely lost all the leads he COULD have gotten from it. What a costly mistake! That mistake gave my agent a lot of leads to follow up with and she even got a listing from it. That sale will more than cover the cost of the mailing that was sent, but instead Agent X is now out that money.
Check out the postcard below to take a look at a postcard that has all the correct information.
This postcard was triple checked before being printed and sent.
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