When I first began in real estate the market was booming. Things have of course changed. Now we are moving out of the slump and into what most would consider a more normal market. And now is the time that you have to ask yourself what sort of service provider you will be.
If you have been getting by with providing the same services that other offices and agents provide, you may want to consider adding more quality to your service. If your competition is using a cookie cutter postcard, what can you do to make yours stand out and really bring in a response. If others are holding open houses every Sunday, and you know they are, what will make a buyer really want to come to your open house? What marketing strategies have you overlooked to get your listings sold faster and with a higher return for your buyers?
These are the questions you need to be asking yourself. In asking these questions, only then will you find the answers. Sellers and buyers alike are expecting a higher return today than ever before. You, as a professional real estate agent, are expected to do more, be more, and have more answers than the agent they just spoke with if you want the business. Not fair, of course, but true. The truth is, they want you to earn (Did I really just say that?) their business.
Too many times we believe that what we do should speak for itself. And perhaps in a perfect world that would be possible. However, the reality is that clients expect the WOW factor in everything. What do you do to bring that extra something to your business? To your clients? Are you using all the tools at your disposal to take your business to the next level?
I hope I have provided you with some food for thought today, and comments are always welcome!
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