Managing the leads that come to you via your website, networking, and referrals is an integral part of your real estate business. It is also a task that many agents don’t do, and costs you thousands of dollars every year. With the help of our lead management specialists you will go through the lead management set up process prior to implementing the plan we develop one category at a time!
Stage 1: Define your target market and divide into categories and groups. Most agents just drop their leads into their database and everyone gets the same email. By defining your target markets and clearly differentiating between them we can create a unique campaign for each core group of people you are trying to reach.
Stage 2: We will decide upon the right campaign for each group. These may include handwritten notes, direct mail campaigns, email campaigns, and combination of them all. By creating a powerful campaign that will get you in front of potential clients you will convert more leads to clients and then to more sales!
Stage 3: After we have defined your target market and decided upon the campaign you would like to use we will take current campaigns that are provided with your drip email program or those you have purchased elsewhere and improve upon the content and personalize it to your business and your target market. We do this one category at a time to make sure the needs of each of your target audience is met.
Stage 4: As each campaign is completed and approved we will then move on to implementing your new lead management campaigns! Once we have completed the process for every category in your database it will then just be a matter of maintaining the database and keeping everyone going on the correct campaign.
Stage 5: The maintenance stage of your lead management program will include inputting new leads and correctly categorizing them as they come in. It will also include taking leads that have completed one campaign and moving them on to the one that follows so that you will always be top of mind with your leads, prospects, and your referral partners!
Are you ready to get a lead management program started for your real estate business? Contact List to Close Inc. and we’ll get started planning your entire lead management strategy right away!