I know you guys are busy, but there is one thing I really feel I have to say. If your phone rings you need to answer it. To those of you that answer the phone, this obviously isn’t the post for you, but for the many that don’t there is a real need for you to hear this.
If you don’t answer the phone do you really believe that potential clients will leave a message? They won’t 9 out of 10 times. They’ll just move on to another agent.
If you don’t answer the phone when your loan officer is calling, how will you know if the buyer is qualified or if something has gone wrong in the financing department?
If you don’t answer the phone when the title company calls you have no right to complain when your closing is delayed. They can’t close a sale if they don’t have the answers they need.
You get the picture by now I hope. If you are in sales you need to answer the darn phone. I can’t tell you how many agents I’ve called since I started my business that never bothered to answer when I called. And no, it’s not because they knew it was me… it was an attempt to make contact with an agent I had never spoken with but needed to speak with for another agent or loan officer. It sends the message to those looking to work with you that you have better things to do than get more business. It’s not the message you should be sending if you are serious about your real estate career.
Being serious about your career doesn’t mean that you need to answer every call, but it does mean you should make the attempt to answer the phone during business hours. Being available is one of the most valued traits of a great agent. After all, buying or selling a home is the largest investment most people make. Your potential clients want to know that you are willing to invest some time if you want to handle their largest investment.
What are you willing to invest in your business?
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