The secret to creating a successful 2012 isn’t in having a certain database or lead management system, and it’s not in the number of hours you spend working your clients. Well, some of it is, but in the past week I have put a great deal of thought into what it is that makes the agents I work with so very successful. Want to know what it is?
It’s implementation. That one little word hangs up so many agents. And here’s another one for you. Consistency. Yep. You hate that word, don’t you? Well, both of those words are what makes up the big one. Systems. Systems are the key to creating a consistently successful real estate business.
These systems are in implementing your database instead of paying for it and not using it. They are in consistently marketing all of your properties with the same intensity all year long, not just during your slow periods.
You have to consistently schedule in your lead follow-up, consistently implement your marketing, and you have to consistently enter people into your database and put notes in there. Consistency is just a best business practice for your real estate business.
I know these things take time, and I know what it takes to grow your business, because I do it consistently for my successful clients. So if you want to create the 2012 that you are planning on, get consistent in your implementation or get the help you need.
I would be happy to speak with you and help you plan out your marketing and database issues if you need the help to become consistent. Book a meeting and we’ll get started as soon as you are ready!
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