In an ever-changing market many agents are embracing lifestyle branding to gain momentum. Lifestyle branding means you not only sell something, but you live it. It means you are a part of the community and a part of the conversation in that community.
Being part of the community and the conversation is integral to developing your lifestyle brand. It means if you are selling waterfront or selling Manhattan that is where you are at. I’ve seen this mentioned in relation to products we use every day, such as Nike, Apple, and many others, but what are you doing to create a community you can rely on?
Building that community online is a great way to continue the brand you are building in the field. Do you have past clients on your personal page or business page? What about creating a community page for your target market where you can establish yourself as the neighborhood expert?
This would be a non-sales page for you to discuss events affecting that community at that time. Perhaps if you live in the waterfront it could mean preparing for hurricane season, or if you live in “Tornado Alley” you could discuss the upcoming tornado season and what people there need to keep in mind to be prepared. The topics, of course, are more your area of expertise than mine, but the concept is universal.
And I know right about now you are thinking that it’s difficult enough to keep up with the business page without keeping up with a community page, but you could enlist the help of a close friend or family member that is part of your lifestyle. It’s not something you have to do alone. After all… your lifestyle is about your community
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