So in last Monday’s post we discussed finding out who your ideal client is. Personality was the point there. Today we’re going to dig a little deeper. In order to do this effectively you need to look at past relationships, not sexual ones, but business and personal relationships you have built over the years.
When looking at these relationships, see if you can find any similarities. Were your most successful relationships men or women? Were they people that are in the same financial position as you or different? Determine what qualities and characteristics these relationships have in common and you will have your profile of your ideal client.
I will use my ideal client profile as an example…
I work with real estate agents and brokers and mortgage professionals in the United States that make over $80,000 per year after taxes. I prefer working with men but will work with women if they are the right personality fit (what I mean by this is that I don’t have time for cattiness or bitchiness.). I like to work with those that are always looking for ways to improve the way they do business and understand that building strong relationships with their clients is an integral part of creating success.
I only work with those that understand the value I bring to their business and that I am a partner to their success. I only succeed when they do. I enjoy building relationships with my clients and will always endeavor to find those that are of a similar mindset.
As you can see, my ideal client profile is very detailed. I haven’t created this profile to exclude anyone, but rather to assure a fantastic working relationship. If you hope to achieve the same great relationship with your clients, sit down and determine your ideal client today.
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